Professional with expertise in pragmatic marketing activation including concept and brand development, agency management, logistic execution and social amplification resulting in order to optimize consumer awareness and engagement

Xfinity.com

Content Manager

Children’s Hospital of Orange County, CA

Senior Associate Director of Content Development and Brand Alignment 

January 2017 – March 2021

Directed team of content and design associates to implement communication strategies, campaign marketing initiatives and brand identity guidelines across 6 hospital departments to develop consistency among visual communications across all paid and owned channels

• $2.1M communications and branding budget; delegated design and digital projects to 8 partner agencies
• Initiated new branding campaign emphasizing donor-centric visual messaging; 250% increase in viewership, and 32% in direct market revenue
• $71M fundraised from branded proposals, impact reports and recognition materials; 140% increase in online donations, 400% rise in donor participation, 86% increase in impressions
• Directed company website redesign to enhance user navigation; 73% traffic increase with a 52% increase in blog viewership
• Managed outreach platforms including website, social media, email marketing, public relations, direct mail, community programs and community signature events

Brand and social media lead for "CHOC Walk in the Park" in partnership with Disneyland 

CHOC CHILDREN’S FOUNDATION  

Directed print and digital collateral for CHOC Walk in the Park

• Outperformed branded materials and social media targeted goals for pediatric 5K fundraiser by 142% 
• $3.4M raised annually in partnership with Disneyland Corporation
• 6.8 million new impressions gained through media placements and optimizing creative branding budget through resource reallocation

Wyland Worldwide - Nonprofit Wyland Foundation

Digital Creative Marketing Manager   

March 2014 -December 2016

Executed brand identity for internationally renowned marine life artist Wyland and the non-profit Wyland Foundation through website redesign, content creation, digital marketing initiatives and social media

• Exposure improved 210% by expanding social media strategy and maintaining brand values • Reached 1.3 million social media followers within the first year
• Administered rebrand for 8 company websites; 133% increase in viewership, and 80% increase in ROI
• Succeeded in launching new ad brand campaign in partnership with Disney corporations; 440% sales growth outperformance from past partnership campaigns
• Supervised design team associates, creative budget, delegated design and digital tasks to 3 partner agencies

Chelsea Pero Fine Art 

Own Business  |    Selling personal art for over 12 years 

 Designed simple user-centered website to promote artistic talent and hand painted quality products. Developed and maintained a cohesive style guide with applying popular trends to personal company brand. Focused on creating a consistent user interface with sophisticated navigation to maximize user engagement and overall sales. Designed all website visuals and company logo ensuring that a consistent design language is applied across all products