Professional with expertise in pragmatic marketing activation including concept and brand development, agency management, logistic execution and social amplification resulting in order to optimize consumer awareness and engagement

Content Manager

April 2021 – Present

Managed content lifecycle for desktop, mobile and tablet; from planning, authoring and collaboration, through personalization guided by results of analytics.

  • Directed company initiative to rebuild and redesign core websites to increase navigation, conversion, optimization, and retention by creating a frictionless experience for consumers as they switch between channels in their journey towards becoming clients.

  • Lead our project management efforts for all content requests between our Marketing, web development, pr, social media, sales, design, operations departments

  • Served as the lead source for content user experience and interface communications between company stakeholders to enhance overall strategic thinking and workstreams

Children’s Hospital of Orange County, CA

Senior Associate Director of Content Development and Brand Alignment 

January 2017 – March 2021

Directed team of content and design associates to implement communication strategies, campaign marketing initiatives and brand identity guidelines across 6 hospital departments to develop consistency among visual communications across all paid and owned channels

  • $2.1M communications and branding budget; delegated design and digital projects to 8 partner agencies
  • Initiated new branding campaign emphasizing donor-centric visual messaging; 250% increase in viewership, and 32% in direct market revenue
  • $71M fundraised from branded proposals, impact reports and recognition materials; 140% increase in online donations, 400% rise in donor participation, 86% increase in impressions
  • Directed company website redesign to enhance user navigation; 73% traffic increase with a 52% increase in blog viewership
  • Managed outreach platforms including website, social media, email marketing, public relations, direct mail, community programs and community signature events



    Brand and social media lead for "CHOC Walk in the Park" in partnership with Disneyland 


    Directed print and digital collateral for CHOC Walk in the Park

    • Outperformed branded materials and social media targeted goals for pediatric 5K fundraiser by 142% 
    • $3.4M raised annually in partnership with Disneyland Corporation
    • 6.8 million new impressions gained through media placements and optimizing creative branding budget through resource reallocation

    Wyland Worldwide - Nonprofit Wyland Foundation

    Digital Creative Marketing Manager   

    March 2014 -December 2016


    Executed brand identity for internationally renowned marine life artist Wyland and the non-profit Wyland Foundation through website redesign, content creation, digital marketing initiatives and social media

    • Exposure improved 210% by expanding social media strategy and maintaining brand values • Reached 1.3 million social media followers within the first year
    • Administered rebrand for 8 company websites; 133% increase in viewership, and 80% increase in ROI
    • Succeeded in launching new ad brand campaign in partnership with Disney corporations; 440% sales growth outperformance from past partnership campaigns
    • Supervised design team associates, creative budget, delegated design and digital tasks to 3 partner agencies





    Chelsea Pero Fine Art 

    Own Business  |    Selling personal art for over 12 years 

     Designed simple user-centered website to promote artistic talent and hand painted quality products. Developed and maintained a cohesive style guide with applying popular trends to personal company brand. Focused on creating a consistent user interface with sophisticated navigation to maximize user engagement and overall sales. Designed all website visuals and company logo ensuring that a consistent design language is applied across all products 





    Content Assistant 

    Developed social media content and marketing calendar to promote conservation icon 





    Lead UX / UI designer on ground-breaking mobile application and launch of new website platform for BEST Connections. Worked with product owners and engineers to build new website features and improve the current app platform with careful consideration for business requirements, user feedback, and usability findings. Produce high-quality visual designs–from concept to execution, including those for desktop, web, and mobile devices at a variety of resolutions. Independently design all app logo, icons, graphics, and marketing materials.




    Created all design materials used for company website and printed marketing products. Ensured the importance of incorporating the visual identity of the brand.