Professional with expertise in pragmatic marketing activation including concept and brand development, agency management, logistic execution and social amplification resulting in order to optimize consumer awareness and engagement
April 2021 – Present
Managed Xfinity.com content lifecycle for desktop, mobile and tablet; from planning, authoring and collaboration, through personalization guided by results of analytics.
Directed company initiative to rebuild and redesign core websites to increase navigation, conversion, optimization, and retention by creating a frictionless experience for consumers as they switch between channels in their journey towards becoming clients.
Lead our project management efforts for all content requests between our Marketing, web development, pr, social media, sales, design, operations departments
Served as the lead source for content user experience and interface communications between company stakeholders to enhance overall strategic thinking and workstreams
January 2017 – March 2021
Directed team of content and design associates to implement communication strategies, campaign marketing initiatives and brand identity guidelines across 6 hospital departments to develop consistency among visual communications across all paid and owned channels
CHOC CHILDREN’S FOUNDATION
Directed print and digital collateral for CHOC Walk in the Park
March 2014 -December 2016
Executed brand identity for internationally renowned marine life artist Wyland and the non-profit Wyland Foundation through website redesign, content creation, digital marketing initiatives and social media
Designed simple user-centered website to promote artistic talent and hand painted quality products. Developed and maintained a cohesive style guide with applying popular trends to personal company brand. Focused on creating a consistent user interface with sophisticated navigation to maximize user engagement and overall sales. Designed all website visuals and company logo ensuring that a consistent design language is applied across all products
Developed social media content and marketing calendar to promote conservation icon
Lead UX / UI designer on ground-breaking mobile application and launch of new website platform for BEST Connections. Worked with product owners and engineers to build new website features and improve the current app platform with careful consideration for business requirements, user feedback, and usability findings. Produce high-quality visual designs–from concept to execution, including those for desktop, web, and mobile devices at a variety of resolutions. Independently design all app logo, icons, graphics, and marketing materials.
Created all design materials used for company website and printed marketing products. Ensured the importance of incorporating the visual identity of the brand.